Captivated Health, founded in 2014 to provide savings, control, and create a climate of health and wellbeing for educational institutions and engineering firms announces the formation of a new heterogeneous cell which will be available to firms of all types.

A discrete product of Borislow Insurance, the dedicated Captivated Health solution staff is actively creating the infrastructure to share the captive’s success with a much more diverse group of employers across the country.

Captivated Health founder and CEO (and Borislow Insurance co-owner) Mark S. Gaunya said, “We always knew that this solution would expand beyond schools and engineers. The five-year track record of Captivated is so impressive that the time is right to offer this amazing solution to additional employers across the country.”

Distributed in New England by Borislow Insurance (Methuen MA) and across the country by a network of allied professionals, Captivated Health offers small and mid-market employers the opportunity to participate in a financing arrangement used by 82% of large employers across the nation.

Gaunya says, “With health care costs representing one of the largest expenses in an employer’s budget, it is critical that they adopt programs to help them evolve from being buyers of their health care to being owners of their health care. Many small and mid-sized employers have been trapped in a traditional marketplace that has made it extremely difficult to fashion solutions that don’t simply water down benefits and pass additional costs on to faculty and staff.”