Qualifying your Prospect
Every organization is unique. That’s why only certain prospects will be successful members of Captivated Health. Our experience can save you time and effort by helping you target only qualified prospects. While there is much more to finding a good fit, here are four key concepts we have identified to help you find new Captivated Health success stories.
Members of Captivated Health have the following qualities:
- As with any self-insured relationship, the success for a prospect is directly tied to their risk tolerance, financial suitability and understanding of the long-term risk/reward value proposition of that financing arrangement. They must also be financially stable and have a strong balance sheet.
- Captivated Health members are forward thinking and embrace consumerism, health & wellbeing. A prospect must either have an existing CDHP plan or be comfortable with implementing such a plan. They understand that consumerism, health & wellbeing is a powerful force toward helping employees understand and take control of their health care.
- Captivated Health members are comfortable creating a culture of wellness. Results-based wellness programs are a cornerstone of the Captivated Health value proposition. Captivated members understand that only programs that are outcomes based can truly help to control costs by educating employees on making healthier, more informed decisions.
- Captivated Health members have a culture that embraces change and make informed decisions that create a long-term sustainable strategy for their health insurance benefits. This culture builds healthcare confidence from the members up.